Does website traffic increase google ranking?

The short answer is… no, not at all. Well, in a way it can but it’s not the best way to try to increase your Google ranking. There are about 200ish ranking signals that Google publically tells that they look at before they rank a website well in the search engines, especially for targeted terms. There is some debate as to whether or not traffic to a website has an impact on how Google ranks a website. The truth of the matter can be found out by simply testing whether or not this is truly the case, but obviously, the purpose of coming to this page and asking the question allows you to save time by just asking and not testing.

So here are a few things to consider. First of all, if you’re trying to increase your Google ranking, there are tons of other much more impactful marketing tactics you can put in place to accomplish this goal; even IF getting more traffic to your website actually helps. Here are a few things you could focus on.

Content = If you’ve been around the SEO industry for any amount of time you have probably heard the phrase: “content is king”. For multitudes of website owners, they have seen the truthfulness of that statement, yet many people don’t apply this fact since, at the end of the day producing great quality, unique content is not something that is necessarily cheap or quick. It can be easy, but since the 2 aforementioned characteristics are associated with good content, some people convince themselves that creating good content is “hard”. Anyway, if you have a website online with really good content, it’s one of the most impactful ways to increase your Google rankings.


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