This isn’t to say that if traffic goes to a website that it will automatically make money, even if a website gets 1,000,000 people on the site each day. Instead, in order for a site to actually make money from the traffic that actually goes to the site… it first must have a way to convert that traffic into a means to make money from it. There are quite a number of ways that a website with traffic can make money on it. Here are some of the most common ways:
Selling Products: If a website has a good amount of visitors on the site each day, and the website owner has a general idea of the types of products they might be interested in purchasing… it could get a great idea for the website owner to generate an income from the website traffic they get by selling a product that relates to the interests of the website visitors. In most cases, this is easier said than done, but tools like Google Analytics does a great job of telling website owners what types of things their audience is interested in and groups them together.
Affiliate Networks: This type of online revenue generation is similar to product offerings described above, but affiliate products allow a website owner to simply make a percentage of the money spent on a product available on someone else’s website. Many people like this option due to the fact that they don’t have to deal with inventory, customer services, order processing, or anything like that. One of the downsides is that sometimes the percentage of actual revenue made for these types of products and networks can be pretty low.
Ad Placements: There are a lot of companies out there that are setup to sell advertising space on your website for your, and as a result outside companies will pay to have ads on your website. These companies that make the connection between the advertiser and the website owner typically provide the platform to make the connection between the two companies and as a middle man, they take a percentage of the advertising budget being spent by the advertisers. This can be a good option for most websites, but it does take a decent amount of traffic for the advertising revenue to each the minimum’s that many advertising networks require; typically $50-100.
These are just a few ways that a website with traffic can make money on their website. Yes, there are others, but maybe I’ll discuss them in a future article.